Data is the new language of business competitiveness

September 26, 2025

DESCRIPCIÓN

Data analytics has become the engine of the new economy. Invisible and omnipresent, it redefines competitiveness by enabling companies to transform scattered information into strategic intelligence. It is not enough to accumulate data: true value comes from discovering patterns invisible to intuition, anticipating trends and optimising processes. Netflix, Amazon and Tesla are examples of how data can guide both innovation and decision-making, from the personalisation of cultural consumption to autonomous mobility.

The future points to analytics powered by artificial intelligence, real-time decisions thanks to 5G and a growing emphasis on ethics and privacy. Platforms such as Snowflake, Palantir and Power BI already constitute the critical infrastructure of digital capitalism, but the real difference is made by organisations that know how to integrate a data-driven culture at all levels. The new economy will not reward those who accumulate the most information, but those who know how to organise themselves better around it. If you would like to learn more about this paradigm shift, you can read an interesting article written in Letras Libres at this link.